Description of work
T8.1 – Dissemination activities (CERTH, All) [M1-M36]
The goal of this task will be to establish the dissemination plan by specifying the dissemination objectives, target groups, directions, instruments and impact indicators. This plan will be initially established in the beginning of the project and will be refined after evaluating the results of the first pilot studies (an initial assessment has been already done in Section 2.2.1). After defining this information the strategy that we plan to follow is to provide every partner with a description template suitable for documenting some important characteristics of the intended dissemination activity, such as the utilized instrument, the date and place, its target audience, its purpose, its measurable impact indicator and its link to the project’s exploitable assets (see next section on exploitation). The filled-in templates will be subsequently summarized into tables, composing a long list of concrete dissemination actions that will allow us to assess, follow up and eventually correct the planned actions in terms of the reached measured impacts.
T8.2 – Exploitation activities (SMI, All) [M1-M36]
The goal of this task will be to establish the project’s exploitation plan by specifying the project’s exploitable assets, the existing competitors, the strengths-weaknesses-opportunities-threads for these assets, the market dynamics, the restrictions imposed by the existing open source licences and the applicable business models. A preliminary version of this plan is established in Section 2.2.2, while Section 2.2.3 discusses in detail our strategy for knowledge management and intellectual property. The professional networks of SMI and EBNeuro will serve as the initial channels for reaching out to vendors that have the potential to bring MAMEM’s products in the market. The demonstration kit described in Section 2.2.1 will be the main instrument for interacting with these vendors. In addition, as mentioned in Section 2.2.2, MAMEM modules (either combined or stand-alone) have the potential to become part of mainstream software applications from the domain of multimedia management and authoring. In this respect, part of our exploitation activities will be devoted in communicating and collaborating with leading vendors in this field so as to include MAMEM outcomes in their official list of third party tools. The exploitation plan will act as the basis for the joint and individual exploitation activities of all MAMEM partners. Particular attention will be placed on taking into account the IPR document developed in T1.3, as well as on establishing clear links with the activities foreseen in the dissemination plan. This plan will prepare the market for MAMEM products and provide opportunities for feedback from potential users of MAMEM technologies.
T8.3 – Fostering innovation (EBNeuro, All) [M24-M36]
Innovation is an area to be nurtured and encouraged, and sometimes too many processes stifle creativity in the project. For this reason, the goal of this task will be to establish some processes outside the strict technical work plan of the project that will encourage all partners to think more as entrepreneurs than researchers. In order to stimulate this environment, all partners will be encouraged to hold small, task related meetings, where they can brainstorm ideas collectively, and to have demo sessions at consortium meetings so that new results can be rapidly shared. Moreover, leveraging on the fact that EBN and SMI are two of the most active market players in the fields of EEG- and eye-tracking related applications, among the responsibilities of this task will be also to organize two training sessions with the marketing departments of these companies so as to shorten the mentality gap between researchers and marketers. The final outcome of this innovation exercise will be the technology transfer roadmap that will be delivered at the end of the project for documenting the steps necessary for bringing MAMEM results into mainstream adoption.